Staff


Click on one of the people below to find out more information.

General Manager

Ramin Niami
GM/Managing Partner

In the past 20 years, Ramin has been involved with sales and management of McLaren, Bentley, Rolls Royce, Lamborghini, Lotus, Jaguar, Land Rover, Mercedes Benz, BMW, Ferrari, Maserati, Aston Martin, Volvo, Maserati, Alfa Romeo, and Fisker. His exemplary service and no-pressure attitude has gained him the trust and respect of many clients. You can expect unmatched service prior, during, and after sales. His in-depth knowledge of luxury product lines can give you the confidence you need to make the correct decision for your motoring needs. Above all, he understands the importance of honesty and integrity in this business, and you can expect the utmost transparency when dealing with him or any of the Walnut Creek Luxury Cars team.

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Sales Management

Ketan Bhatia
General Sales Manager

After 19 years of working for various automotive manufacturers, Ketan Bhatia is now joining the Price Simms Auto Group as the General Sales Manager here at the Walnut Creek Luxury Cars dealership. Ketan was recently the Western Region General Manager with Roll-Royce Motor Cars LLC & prior to that he was the Vice President of Sales at Maserati N.A.

Formally trained as an automotive engineer, Ketan was born and raised in the retail dealership environment and has been entrenched in the automotive industry for over three decades. Ketan began his automotive career in various positions at Ford, Chrysler, Jaguar, & Porsche on both manufacturing as well as on the retail side of the automotive business. After spending many years in the Middle East, Asia, Europe and relocating multiple times within the United States, Ketan resides in the San Francisco Bay Area with his wife and twin daughters. 

Ketan strongly believes in the Price Simms Auto Group philosophy that life can be complicated, your car buying experience shouldn't be. He holds himself and his sales team accountable to provide our valued guests with a fast, fair, transparent and Simple Price™ process. 

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Edison Tekmar
Pre-Owned Sales Director

Edison will be managing the pre-owned vehicles for all 3 locations, pre-owned Sales Mangers in all 3 locations will report to Edison.  Over the past 33 years Edison has been involved in Management and Sales (Retail and Wholesale) of Exotic and super sport European Automobiles such as: Ferrari, Lamborghini, Rolls Royce, Bentley, Porsche, Aston Martin, Maserati, Lotus, Land Rover, Jaguar, Mercedes Benz and BMW.   He has been closely involved with day to day market evaluations of all vehicles based on local demand and supply.   Most importantly Edison prides himself as transparent, professional and trustworthy in every transaction.  

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Franco Venegas
Finance Director
(925) 444-2000

Franco is a Bay Area native & a student of the retail auto industry for almost a decade. His experience from direct sales to finance has propelled him through the ranks to dealership management. Prior to Walnut Creek Luxury cars, Franco has worked and excelled at various luxury car brands, with his acute focus on client care and exemplary customer service. Franco's gift of gab makes him the hand down customer favorite at our dealership while helping our clients navigate through the usually arduous car buying process into a simple & friendly transaction. When Franco is not busy making life long Price Simms clients, he loves spending his time with his wife and son.

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David Dupart
Sales Manager


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Sales

David Christiansen
Brand Manager


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Clayton Hirst
Brand Manager


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Sales Development

Kelsey Leegwater
Marketing Manager
(925) 444-2000

Kelsey started her career in the car industry after graduating from Cal State Long beach in 2015. She likes to apply her creative background to her work, meanwhile maintaining a high level of productivity. As a Walnut Creek local, she enjoys taking advantage of all that the East Bay has to offer. 

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Todd Smith II
Product Genius


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Service

Henry Escano
Service Manager
(925) 444-2000


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Derek Sykes
Service Writer


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Lynette Wright
Service Writer
(925) 444-2000


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Angela Morales
Warranty Manager
(925) 444-2000


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Colin Wells
Maserati & Bentley Master Technician
(925) 444-2000

Colin Wells is passionate about cars.  He rebuilt his first car at 16 in his parents garage.  He attended Universal Technical School in Phoenix, AZ before attending Jaguar's PACE program.  Within a year, he switched to working on Bentleys.


Colin is passionate about the challenge of servicing and repairing boutique cars. Each brand has a different personality and different needs, making them challenging and rewarding at the same time.  He strives to provide the highest quality service to his clients and is happy to talk to owners about their car concerns. 


When not at work, Colin lives in Walnut Creek with his wife and three children.  He spends Thursday evenings volunteering with the Auto Clubs at two local high schools.  Helping students learn not only about their vehicles and how to repair them but how to critically think through real-world problems is very rewarding.

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Benjamin Tran
Technician


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Victor Calderon
Technician
(925) 444-2000


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Salvador Avila
Technician


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Nelson Chavez
Detailer
(925) 444-2000


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Samuel Thomas
Technician


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Roger McBride
Transporter
(925) 444-200


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Rolly Cheng
Porter
(925) 444-2000


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Parts

James Avila
Parts Manager
(925) 444-2000


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Office

Jennifer Bardales
Controller
(925) 444-2000


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Nichole Messina
Accounts Payable/DMV
(925) 444-2000


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Principals

Tom Price
CEO

Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer.   After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven't looked back.   Tom is well-known as a classic and exotic car collector. "I began racing vintage cars 25 years ago," Tom says, "and since then I've competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed."   Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.

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Adam Simms
Dealer Principal

Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience.   When he's not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats. 

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